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Introduction: Definition, goal and history of Ecommerce
(ECommerce is not necessarily Internet Commerce)
Definition and business objectives of Internet Commerce
Direct and indirect Ecommerce
Why the dramatic success of Internet, Intranets and Extranets?
Internet Commerce target groups
Examples of different Business applications/solutions offered
on the Internet
Helpful ECommerce Information sources on the Web
(Internet Service Providers, Internetbanking, Online ordering
of goods and services, others)
Questions
eCommerce and Customer Care: The "virtuous circle"
of e-marketing, e-billing and e-care and how it can be used
as a strategic weapon
Examples of bringing your business to the web - where is the
payback ?
1st Case Study: Innovative, new business: ICO Communications
"Not just a web site" - Building integrated, scalable solutions
in e-commerce
Product view or customer view - you decide !
2nd Case Study: Outlook for 3rd generation E-Commerce
Towards multidevice E-Commerce solutions
Why WAP (Wireless Access Protocol) opens new vaste E-Business
possibilities
Hybride PDA's with built in wireless access and WAP-phones
Case Study on Internet and Mobile banking, company to be announced
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